FULL SAIL EOP / PORTFOLIO CASE STUDY

EOP Rebranding Campaign

Eric Bryden · Original Full Sail Media Design thesis and 2026 independent concept revision

Before the Redesign: My Original Full Sail Thesis

Eric Bryden's original Full Sail thesis presentation — Watch on YouTube

The Original Project

For my Full Sail thesis, I developed a campaign around an educational opportunity program. I wanted the work to build awareness and support for a program that had personal meaning for me. I researched the program and its audience, explored logo ideas, and built a campaign book showing how the identity could appear in print, on the web, and in digital advertising.

INDEPENDENT REDESIGN CONCEPTS

What I Rethought in 2026

When I returned to the work, I broke the audience into three groups. I asked what students would need to take a next step, what families would need to understand the support, and what supporters would need to know before getting involved. Those needs are proposed and would benefit from validation with people in each group.

Before and After: Audience and Message

Original academic thesis work

Original Audience Research

The original thesis spread describes a broad audience, using student imagery and campaign research to frame educational opportunity and support.

Independent Redesign Concepts · AI-assisted concept board

2026 Audience and Message Strategy

Students, families, and supporters each receive a proposed information need, message direction, and content approach. These are design hypotheses, not validated audience findings.

Three Directions, One Purpose

I explored three directions, each with a different emphasis. The concepts put a different emphasis on the same program purpose. No direction has been selected for production in the review book.

Open Pathways

Uses an arch to communicate access and a next step.

Shared Support

Uses interlocking forms to make connection and community visible.

Forward Progress

Uses a diagonal to suggest movement and momentum.

Independent Redesign Concepts · AI-assisted concept board

Three Directions Mood Board

Open Pathways, Shared Support, and Forward Progress are shown at equal size, comparing sketches, palettes, concept photography, and early applications.

Before and After: Logo and Visual Identity

Original academic thesis work

Original Logo Studies and Wordmark

Early logo studies lead to the warm red-orange EOP wordmark in the original thesis campaign book.

Independent Redesign Concepts · AI-assisted concept board

2026 Brand Standards Concepts

Each independent direction has its own palette, type hierarchy, logo-handling guidance, visual language, and image direction. These are AI-assisted concept boards, not finalized production standards.

From Identity to Campaign

The original web plan mapped the structure. The 2026 boards show how a visitor might experience each direction on desktop and mobile, from the opening message to a possible call to action. I extended each concept into print, web, and campaign applications so I could compare the whole identity in use. In the standards board, each direction has its own palette and visual rules.

Before and After: Website Planning

Original academic thesis work

Original Web Sketches and Site Map

The original web spread pairs sketchbook layouts with a site map, planning the structure and routes through the campaign website.

Independent Redesign Concepts · AI-assisted concept board

2026 Website Design Concepts

AI-assisted website mockups show desktop and mobile versions of all three directions, from an opening message to proposed navigation and calls to action. They are not an official EOP website.

Independent Redesign Concepts · AI-assisted concept board

2026 Print Materials and Outreach

AI-assisted concept boards extend each direction into a tri-fold brochure, outreach flyer, and information card, keeping each identity coordinated across print and web.

What I Would Test Next

I would ask people what the mark makes them think the program offers, what message they remember, and where they would click for more information. I would also test recognition at small sizes, in one color, and in print. That evidence would help me pick a direction and refine it.